How We Can Help

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Understanding your brand is the first step to ensuring your message is conveyed to your target audience and the key to any successful growth. Once established the correct communication of your brand is essential to ensure your representation and our range of branding services will help you achieve the goal of building a strong, successful brand for the future.

Internal Brand Positioning Strategy

Purpose | Belief

Vision | Ambition

Mission | Commitments

Values | Behaviour 

Audience | Persona

SWOT | Differentiators

Visual Brand Identity

Logo | Typography

Imagery | Asset Library Management

Creative Direction | Colour Palette

Brand Tone of Voice

Communication Style

Adoptive Language

Audience Positioning

Archetype / Guest Profile Analysis 

Communication Pillars

Competitor Analysis 

Unique Selling Differentiators 

Reaching your audience is a minefield of opportunities with publications selling advertising, influencers wanting to partner and a multitude of outlets to choose from. Partnering with the right media, working with the right journalists and getting your message out to the world is the foundation to any successful communications strategy. Let the experts at Hummingbird Consultancy work with you to ensure your communications is saying the right message for you, to the right people.

Public Relations Management

Proactive Monthly Pitching & Opportunity Sourcing

Creation of PR Strategic Calendar

Management of PR Events

Media Monitoring

Reactive PR Management

Industry Brand Representation Management

Content Creation

Brand Messaging

Internal & External Copywriting

Brand Guardianship

PR Photo Call Management

Placement Opportunities & Requests

Advertising

Placement Management

Media Sourcing

Advertising Strategic Advisement

Affiliate Marketing Management

Opportunity Identification

Relationship Management

In today's digital age your online presence is just as important and your offline and in many ways

is your "shop window" to the world. Ensuring your digital representation is in line with your brand, communications strategy and is presenting the right message both in content and visually,

is paramount to the way in which your consumers and trade partners see you.

Website

Design

Content Creation

Content Maintenance

Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Metasearch Marketing and OTA Listing Management 

Affiliate Programmatic Campaign Management

Assessment of Opportunities

Asset Creation 

Placement Management 

Campaign Analysis 

Owned & Paid Media Management

Campaign Management

Asset Creation

Analytic Review 

Placement Management

Blog Management

Blog Setup / Creation

Hosting

Promotion

Content Planning & Creation 

Your creative identity can speak volumes to consumers and be a powerful tool in ensuring your brand message is communicated effectively. The visual look and feel needs to enhance your brand in every area from the design of collateral, colour palette and fonts used through to the content tone of voice, imagery and video assets that are created.

Collateral Design & Production

Marketing Assets

Sales Collateral and Support Materials 

Event Collateral 

Flyers | Posters

Brochures

Advertising

Visual Assets

Image Library Management

Photoshoot Management

Video Editing

Digital Creative 

Asset Creation 

CRM Template Design

Support Materials

Presentation Deck Design 

Branding Resources

Graphic Design Services

Report / Document Design

Out of Home (OOH)

Billboards 

Exhibition Design 

Posters

Ensuring a strategic and effective sales strategy is the foundation of successful revenue growth. Identifying a clear definition of your consumer archetypes (profiles) and targeting them effectively will lead to increased conversion rates. Whether looking to penetrate new source markets or expand on existing, we can help execute the perfect strategy to achieve your sales objectives.

Strategic Planning

Review & Creation of Sales Strategies 

ICP Generation from Brand Positioning

Prospecting Identification

Objective & KPI Management

Process Management

Lead Generation & Prospect Qualification

Contact Execution

Acquisition Completion & Conversion

Sales Team Management

Training Support of Sales Team 

- Product Identifiers

- Brand Values

- Sales Strategies

- Communication Training

Production Review 

Conversion Analysis 

Process Management

Lead Generation & Prospect Qualification

Contact Execution

Acquisition Completion & Conversion

Property Representation 

Full Property Representation Globally in one of our Collections

Market Specific Representation 

Consumer Webinar / Training 

Sales Tool Management 

Property Representation Globally

Market Specific Representation 

Consumer Webinar / Training 

In the age of technology digital communication strategy is just as key as traditional communications to reach your target audience and ensure your brand identity. Digital messaging also allows you to reach a wider audience, be more targeted and obtain real-time analytics to ensure campaign ROI. 

Social Media

Strategic Content Planning 

Content Creation 

Asset Generation 

Publishing / Scheduling

Community and Response Management

Social Media Strategy Creation 

Insight Reporting 

Full Social Media Management Services 

Customer Relationship Management (CRM)

CRM Communication Strategy 

Content Planning 

Content Creation 

Email Marketing Execution 

Insight Reporting 

Database Management

Whether you are assessing your Property Management System (PMS), reviewing your booking engine or looking to discover new ways to enhance your guests’ experience, finding the right technology is key to effectively managing your property efficiently, and maximising your revenue. 

Our technology experts can help you asses your needs and find the right solution for you as well as introduce you to the latest innovations in hospitality technology platforms. 

Pre-Arrival Personalisation Platform

With our innovative technology you can now take personalisation to a new level for each and every guest. 

Enhance your guest’s pre-arrival journey with a platform that will help plan their stay in advance, provides invaluable information for resort team to enhance guest personalisation and really understand every guest profile. Maximise revenue with upsells, improve booking efficiency and deliver an unparalleled guest's experience.

Workflow Management Platform

 We provide a bespoke, customisable, tool that enhances property workflow efficiency, team productivity, project management and communication all in one place. Can also provide a solution for communication to external partners and remote working teams. 

Technology Stack Review 

Property Management System (PMS) Analysis 

Booking Engine Integration, Performance Review and Recommendations 

Channel Management 

Loyalty Programme Platforms

Point of Sale (POS) Integrations 

Table Management Systems

Hummingbird Consultancy has a wealth of knowledge in all areas of luxury hospitality and can support in many areas of sales, marketing or operational aspects of the industry. Efficient workflow practices and standard operating procedures help ensure the most productive performance from teams, so whatever the support that is needed, let us find the solutions to assist in accomplishing your key goals.

Administration

Monthly Activity Reports

Return On Investment Reports

Scope Of Work Progress

Template Creation 

Standard Operating Procedure Review (SOPs)

In Person Representation

Sales Events

Marketing Events

Public Relations Events

In Person Prospect Meetings

Independent Property Reviews

Anonymous “Secret Shopper” 

Full Operational Analysis 

Service Delivery Review

Revenue Support 

Strategic Revenue Review 

Rate positioning Analysis 

Contracting Support